Vale – Right Sequence
Challenges faced: Create a fun, educational and accessible experience for diverse audiences. Initially integrate the game into the main Vale application and, later, transform it into…
Challenges faced:
Create a fun, educational and accessible experience for diverse audiences.
Initially integrate the game into the main Vale application and later transform it into an independent, cross-platform experience.
Ensure fluidity and compatibility on both mobile devices and browsers.
Technology used:
First version developed in React Native, with direct integration into the Vale application.
Later version rewritten in Unity, focusing on responsiveness, performance and portability for web and mobile, allowing independent use of the institutional application.
Application of graphical and UX optimization practices to ensure an intuitive experience, even across different input devices.
Strategy adopted:
The choice of two different technologies at different times was strategic:
React Native to take advantage of the application's existing base, and Unity to expand the reach and transform the game into an independent product, with greater creative freedom.
We use light gamification to reinforce educational messages without making the content expository.
Solution delivered:
The solution was applied on different fronts of the company's campaign, demonstrating technical and communicational versatility.
A multiplatform interactive game, with high educational value and positive environmental impact, aligned with Vale's institutional objectives.