Vale – Mining Game

The Mining Game was created as an interactive experience aimed at environmental education and public engagement in Vale actions. We developed the project in two distinct phases, with different technologies to meet specific moments of the campaign.

Challenges faced:

• Create a fun, educational and accessible experience for diverse audiences.
• Initially integrate the game into the main Vale app and later transform it into an independent cross-platform experience.
• Ensure fluidity and compatibility on both mobile devices and the browser.

Technology used:

• First version developed in React Native, with direct integration into the Vale app.
• Later version rewritten in Unity, focusing on responsiveness, performance and portability for web and mobile, allowing separate use of the institutional app.
• Application of graphical and UX optimization practices to ensure an intuitive experience even on input devices.

Strategy used:

• The choice of two different technologies at different times was strategic: React Native to take advantage of the app's existing base, and Unity to expand its reach and make the game an independent product, with more creative freedom.
• We use light gamification to reinforce educational messages without making the content expository.

Solution delivered:

The solution was used on different fronts of the company's campaign, showing technical and communicational versatility.

An interactive multiplatform game with high educational value and positive environmental impact, aligned with Vale's institutional goals.

You can download the app here.