Madesa

This project was an immersion into the future of the shopping experience. Thinking about Apple Vision Pro, I developed an environment where Madesa furniture can be viewed in full scale, in augmented reality, within the user's physical space.

Challenges faced:

• Create a fluid and realistic experience in a new and little-explored ecosystem.

• Optimize 3D models to achieve high realism without compromising performance in VisionOS.

• Ensure intuitive usability in a 100% three-dimensional and immersive interface.

Technology used:

• Native Swift development for Apple Vision Pro (VisionOS).

• Complete furniture modeling in Blender, with UV Mapping, PBR texturing and polygon optimization.

• Implementation of gestures and spatial interaction using native Apple APIs.

Strategy adopted:

• I identified the potential of immersion as a decisive purchasing factor and invested in creating an environment where the customer could explore the furniture as if they were in a physical store, but with complete freedom of scale, angle and positioning.

• I worked on spatial navigation without traditional menus, focused on gestures and gaze direction.

Solution delivered:

This project not only explores the capabilities of the Apple Vision Pro, but demonstrates the power of integrating design, technology and innovation into a single flow.

A premium augmented reality experience that positions the Madesa catalog at the forefront of digital retail.