Furniture from Madesa on Apple Vision Pro

This project was an immersion into the future of the shopping experience. With Apple Vision Pro in mind, I developed an environment where Madesa furniture can be viewed in full scale, in augmented reality, within the user's physical space.

Challenges faced:

• Create a fluid and realistic experience in a new and little-explored ecosystem.
• Optimize 3D models for high realism without compromising VisionOS performance.
• Ensure intuitive usability in a 100% three-dimensional and immersive interface.

Technology used:

• Native development in Swift for the Apple Vision Pro (VisionOS).
• Complete modeling of furniture in Blender, with UV Mapping, PBR texturing and polygon optimization.
• Implementation of gestures and spatial interaction with Apple's native APIs.

Strategy used:

• I saw the potential of immersion as a decisive purchasing factor and I invested in an environment where the customer could explore the furniture as if you were in a physical store, but with total freedom of scale, angle and positioning.
• I worked on spatial navigation without traditional menus, focused on gestures and gaze.

Solution delivered:

This project not only explores the capabilities of the Apple Vision Pro but also demonstrates the power of uniting design, technology and innovation in a single flow.

A premium augmented reality experience that puts the Madesa catalog at the forefront of digital retail.