MAXPAR – Interactive Event Experience

For Maxpar, we developed an interactive table with the aim of presenting the brand's products and solutions in a modern, visual and engaging way at fairs and corporate events. The proposal was to transform the exhibition space into a sensorial experience capable of capturing visitors' attention and reinforcing the brand's technological value.

Challenges faced:

• Create an intuitive and responsive interface for a large format multitouch tablet.
• Organize technical and commercial information in a visual and navigable manner, even for users with little technological familiarity.
• Ensure performance and stability in environments with high interaction flow.

Technology used:

• Complete development in Unity, with customized interface for multitouch and specific resolution of the interactive table.
• Integration with animations, videos, images and technical catalogs.
• Robust offline system, no need for an internet connection during use at events.

Strategy adopted:

Navigation is structured around visual micro-sections, with touch-accessed content blocks and smooth animations that keep the user immersed.

We created a specific visual identity for the table, aligned with the Maxpar brand, reinforcing the institutional presence in the physical space.

Focus on visitor autonomy: Content is organized so that anyone can explore products in depth without the need for external assistance.

Solution delivered:

A solução uniu tecnologia e apresentação de produto, gerando maior engajamento e contribuindo diretamente para a geração de leads qualificados.

An impactful and versatile interactive tool that transformed the Maxpar stand into a highlight during events.