Venâncio – Interactive Tic Tac Toe at Rio Gastronomia

In editing Rio Gastronomy, we created for Venâncio a fun and technological experience: a tic-tac-toe game developed in Unity.

The dynamics were simple and engaging: whoever managed to win the challenge would win a exclusive gift. This action transformed a classic game into an engagement tool, bringing the public closer to the brand in a light and memorable way.

✨ Why did it work so well?

• Interactivity: The audience not only watched, but actively participated.
• Healthy competition: the challenge aroused curiosity and a spirit of conquest.
• Immediate reward: receiving a gift reinforced the positive experience.
• Brand appreciation: Venâncio was perceived as innovative and close to people.

This project shows how the gamification can be applied at events to create real connections between brands and consumers, combining entertainment, technology and experiential marketing.