Coelho News – Visual ID and UI Design

Coelho News is a news portal with wide regional reach. The challenge was to create a modern, reliable visual identity that reflected the agility of information. Furthermore, the project involved the complete redesign of the website's interface, valuing clarity and the reading experience.

Challenges faced:

• Redefine the brand without losing established recognition.
• Create a light and fast interface, even with frequent updates and a large volume of content.
• Adapt the look for different audiences: from casual readers to regular users.

Technology used:

• Interface and prototyping in Figma, focusing on atomic design.
• Integration with automatic publishing APIs and SEO and security plugins.

Strategy used:

• The identity was designed based on three pillars: credibility, accessibility and regionality.
• The information architecture has been reorganized to enhance content and reduce distractions.
• We applied a sober color palette with prominent points for navigation and CTA.

Solution delivered:

Clear, responsive interface with excellent mobile performance, generating a significant increase in the average time spent on the website.

A new visual positioning for Coelho News, which strengthened its image as a modern communication vehicle.

Check the website: https://coelhonews.com

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