Buaiz Alimentos – Baker's Day 2022

The Buaiz Alimentos campaign toured the state of Espírito Santo, bringing entertainment and appreciation to local bakers and confectioners. The memory game developed in partnership with Ativação Marketing e Eventos was one of the attractions of the campaign, whose main objective was to honor the professionals who are dedicated to the production of foods that are so present in our culture, such as bread.

The action provided moments of leisure and fun for the entire community, who were able to have fun playing the game from a tablet. As a form of gratitude, all participants received special gifts, further strengthening the brand's relationship with its target audience.

The Buaiz Alimentos initiative highlights the company's commitment to valuing the bakery and confectionery activity, in addition to promoting actions that strengthen ties with the community. The memory game was a creative and innovative tool to promote the brand and its initiatives to promote professionals in the field.